
It can be easy to pad out an idea to make it appear bigger and more interesting than it is. Often this does little more than confuse you about what the actual idea is. There are so many things the idea could be that you aren’t quite sure what you’ve got.
So instead of thinking what can you add think about what you can take away. Which is the most important element of your idea and which is just additional decoration? The process of editing will help you clarify what is at the heart of your idea; and that is no bad thing.

